Web & Graphic Design Work
As the Digital Media Manager at Worthington Tax Services, I've taken charge of our social media content scheduling and engagement, leading to a stronger online presence. My leadership in online advertising campaigns and enhancements to our digital marketing strategy has not only elevated our brand but also underscored my capabilities in driving targeted marketing initiatives. Clicking the logo above will take you to the company's current website.
Directing social media strategies for CrystalEyes Lures, I've elevated brand awareness and community engagement within the fishing sector. Overseeing social media accounts, content creation, and performance analysis, I've honed my skills in developing marketing strategies that resonate with our target audience and foster a strong brand-community relationship. I also completed a variety of graphic design work for the company. An example of my graphic design process is shown below. Clicking the logo above will take you to the company's current website.
As the Digital Media Manager at Silverback Pro, my responsibilities extended beyond the digital realm to include organizing trade shows that introduced our innovative, transformable ice fishing shed to the industry. My efforts in planning and executing these events were pivotal in creating hands-on experiences for potential customers and stakeholders, offering them a first-hand look at the versatility and benefits of our product. This role not only demanded a deep understanding of our target market but also showcased my ability to blend digital marketing strategies with impactful, real-world event organization, significantly boosting brand recognition and customer engagement within the outdoor sporting community. Below is a gallery of videos taken from one of the trade shows, in which I created all forms of advertisement and materials shown. Clicking the logo above will take you to the company's current website.
Sigma Alpha Epsilon
My dual roles in Sigma Alpha Epsilon allowed me to enhance the fraternity's public image and successfully organize high-profile events. Managing significant budgets and coordinating events for a wide audience range, I demonstrated my exceptional organizational skills and my knack for creating memorable experiences that resonate with diverse groups.
Within the Sigma Alpha Epsilon fraternity, I embarked on a creative journey to develop a distinctive clothing line that truly represented our brotherhood's spirit and values. Leveraging my skills in design and marketing, I crafted apparel that resonated with our members and alumni alike, fostering a stronger sense of unity and pride. Additionally, I produced compelling promotional videos that captured the essence of our fraternity and the clothing line, skillfully blending storytelling with visual appeal. These videos played a crucial role in amplifying our message, engaging our community, and driving the success of the clothing line, highlighting my ability to harness multimedia platforms to elevate brand identity and community engagement. Below are two galleries. The first one includes examples of my logo designs for the SAE clothing line, fully created and operated by myself. The second gallery includes three promotion videos that I created for the fraternity. These are less than professional, but they may give you insight on my creative process. I apologize for the quality, the original 4k files were lost when my iCloud was recently hacked. Clicking the logo above will take you to the fraternity's current Instagram.
Export Clothing
Founding and leading Export Clothing, I drove the company's growth and established a robust customer base through strategic social media marketing and business operations. My comprehensive management of product design, marketing, and customer service highlights my entrepreneurial spirit and my ability to achieve sustained business growth.
At Export Clothing, my vision was to not just create a clothing line but to establish a brand that resonates deeply with our audience's lifestyle and values. My role as Founder and Creative Director allowed me to dive into every aspect of design, from conceptualizing themes that stand out in the crowded fashion market to meticulously crafting each piece of apparel. My commitment to innovation extended to our marketing strategies, where I utilized my videography skills to produce engaging and visually stunning promotional content. Through adept video editing and the creative use of animation software like After Effects, I was able to bring our collections to life in unique ways that captured the essence of Export Clothing. This blend of original design and dynamic storytelling through video content significantly propelled the brand's recognition and connected us with our audience on a more personal and memorable level. Sadly again, most of my files were recently lost when my iCloud was hacked.
Academic Projects
Home Food is an innovative meal-kit delivery service that combines the convenience of pre-measured ingredients and easy-to-follow recipes with the unique appeal of customizable meals, allowing users to explore and cook a wide range of culinary dishes. The platform fosters a vibrant community where users can share their favorite recipes, vote on weekly meal selections, and earn profits from their culinary contributions, revolutionizing the home cooking experience.
Home Food Product Concept
Best Buy Case Study
This case study explores the strategic development and customer-centric approach of a proposed change in Best Buy's product leasing service, highlighting its success in enhancing customer loyalty and expanding market reach.
More to come!
Currently completing my capstone project for my major, as well as a research paper on the future of AI software in business. Check back soon!